Lighting’s Louis Vuitton, Series 4 Campaign

The lines between reality and virtual reality are starting to become more and more blurred as we head into 2016. A great way to kick this off was the release of the Louis Vuitton, Series 4 campaign and its new star, Final Fantasy XIII’s  Lighting. With the coming virtual reality headsets such as oculus allowing us to enter a virtual world, Lightning has left her world to join ours.


In Japan, hologram stars are huge, and using characters for marketing instead of real people even more so. To see this mindset being adapted in the Western world is so refreshing. A world renowned fashion house such a Louis Vuitton, tapping into a market where the subject of the campaign is not an unreachable beauty standard, or emaciated model, is a sign of better things to come.

Vuitton creative director Nicolas Ghesquière has said “Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life.” She may be a character in a game, but she is a better role model for women today.


While some die hard Final Fantasy fans may feel a slight betrayal that Square Enix has allowed their beloved hero to become the new face of Louis Vuitton The Series 4 campaign, we can’t help but be excited by the prospect and all the new doors this ill open, for the gaming community and game developers.

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